An Integrated Life

EMITTI in the news!

Check out this exert from an article we wrote for Technology First.

By 2020, the Internet of Things will reach 26 Billion connected devices.  This has the potential to change the landscape of technology drastically – whether it be data management, security, services, how devices communicate, etc. Our everyday lives are also about to change. We are already seeing mobile devices foray into the Internet of Things (IoT) pool. The wearable piece of the IoT is already starting to explode and EMITTI is right there in the mix providing software development for these products. There is a breadth of wearable products available today providing you all sorts of information from how many steps you take per day, how your posture stacks up, if you are late to your next meeting to alternative driving directions when you hit a traffic jam.  But it’s about to get a lot better – and a lot more integrated with our daily lives. Imagine wearing a tiny device which monitors and notifies you when glucose levels are out of balance? Google has now designed a contact lens which measures glucose levels and lets the wearer know when something is up. Ask any diabetic and I’m confident they will tell you how much more convenient a contact lens is over checking their blood levels. No more carting around the strips, the lancing device and the log book. No hassle. Just knowledge. Making the transition from tracking specific indicators in blood to tracking it in less invasive ways is well underway. The days of going to a hospital, drawing blood, and shipping it off to a lab for analysis are coming to an end. The Dayton region, which is well known for leading in innovation, is already close to providing an alternative method. An exciting new product with roots here in the region will be coming to market in the coming months.  The company, CoreSyte, is on the forefront of wearable sensor technology.  Rudy Fenner, the Vice President of Business Development for CoreSyte, believes Coresyte is poised to radically change how we workout. He states, “Our goal is to help you ‘Know More so you can ‘Do Better.

So what is it?

Read more on Technology First’s Website

The Vision

Why does your vision matter?

Back during my days at the university, I spent a lot of time studying about leadership. What are key components of being a good leader? This is something we pondered and debated in class regularly. One overarching characteristic we always arrived at was a leader must have an inspiring vision. Sure, that makes perfect sense, I thought to myself. I understood it on a theoretical level, but at that time, I hadn't had the chance to experience it in a practical sense.

Setting the Bar

Over the years, I've worked at a several companies and have had the opportunity to see this realized in a practical sense. I have been lucky enough to experience great leadership early on in my career which set the bar for every company afterwards. This leader was able to inspire us all towards our common goals. He also instilled a sense of excellence in each of us. We learned nothing less than our best was acceptable. Not only did he continually inspire us to reach toward these goals, we were filled with excitement and passion on the journey.

Moving On

As time went on, the inevitable job changes occurred. With this came a few different companies each with strengths and weaknesses and more opportunity for me to listen and learn - and sharpen my own skills. I spent some time in companies where the leadership was not so strong. Working in a place with no vision or, worse yet, a place where the leadership team itself had a misguided understanding of their own purported vision, the value of a vision began to sink in on the practical level.

The Not So Great

The most detrimental atmosphere I found myself in was when the leadership itself proclaimed an inspiring vision but failed to back it up. There is no worse tragedy than having a great group of talented people become frustrated and disheartened by being told one thing by the leadership team yet held to different and unspoken expectations. When the vision is one thing, but the reality is something far different, it becomes a recipe for disaster. Working towards one goal only to be told you aren't doing what you are supposed to be doing creates confusion and disillusionment. As I stood watching brilliant, capable, and dedicated people stifled, publicly admonished, and punished by the management, my own disillusionment grew.

The Lesson

I've taken good and bad things from every place I've been lucky enough to be a part of. My outlook on it is this: there is something to learn in every situation- it is simply a lesson to be learned. The flip side of seeing the not so good stuff is how much it can strengthen my own resolve to do better. All those debates from college still whisper in my head - and now, not only do I understand on a theoretical level, I get it on the practical level. A company will be made (or conversely broken) by the vision of the company.

For a little more reading on the topic, I recommend an article by John Ryan on Forbes. He outlines three fundamentals of effective leadership: vision, communication, and judgment. One point he made is how ineffective the vision is when communication remains in your head. It truly is imperative to not only talk to your team but to listen as well.
Stopping to talk and listen can seem a waste of time. It’s easy to cut off debate too early, especially in this economically trying moment. Still, mustering the discipline and time to share strategies with your staff or talk directly with your clients is only half the fight. You still need to communicate effectively–and that means being your organization’s chief listening officer.

What a challenge that is! Are you your organization's chief listening officer?

What is it like to work with EMITTI?

At EMITTI, we are committed to fostering an environment where we actively listen, encourage, and challenge each person who is part of our team. Whether you are looking for a partner who provides services such as mobile development and cloud solutions or you are looking to be part of a company with these values, contact us today.

Power of the Push

Why you need to think about push notifications

A survey of 1,200 participants by the global marketing firm Responsys , showed nearly 60% of participants have downloaded apps from their favorite brands. Of those who have downloaded the apps, over 50% did so expecting access to special offers.

It also showed nearly 80% of participants in the 18-34 consumer demographic have enabled push notifications.

If you aren't already using push notifications, take note of this finding: marketers saw a 50% increase in view rates of push notifications versus traditional email. The click-through rates were twice as high.

Push Notifications aren't limited to phones and tablets either. As the Internet of Things (IoT) grows over the next few years, push notifications will scale to those devices as well.

Needless to say, this is quite an opportunity to reach customers in a real time way. You need only take it.

To talk about how to best utilize push notifications and deliver value for your company, contact us today. After all, we are mobile development experts.

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