Why you need to think about push notifications
A survey of 1,200 participants by the global marketing firm Responsys , showed nearly 60% of participants have downloaded apps from their favorite brands. Of those who have downloaded the apps, over 50% did so expecting access to special offers.
It also showed nearly 80% of participants in the 18-34 consumer demographic have enabled push notifications.
If you aren't already using push notifications, take note of this finding: marketers saw a 50% increase in view rates of push notifications versus traditional email. The click-through rates were twice as high.
Push Notifications aren't limited to phones and tablets either. As the Internet of Things (IoT) grows over the next few years, push notifications will scale to those devices as well.
Needless to say, this is quite an opportunity to reach customers in a real time way. You need only take it.
To talk about how to best utilize push notifications and deliver value for your company, contact us today. After all, we are mobile development experts.
